Thursday, November 16, 2006

Musician promotion tools

For the last couple of weeks we've been implementing many ways for musicians to promote themselves and their music (music that's created on the site or otherwise) We've also been designing tools to allow musicians to engage with each other, better than the standard old Personal Message system.

After speaking with a record label who were keen to use our site to promote their own music and create new music we've decided to add another category for people to join under: A&R Executive. A talent scout category.

As the weeks are going on we're slowly engaging with more and more Alpha testers. I'm pleased to say that everything's looking good so far and we really haven't had to make any changes at all.

The site's been six months in the planning and the team has a strong background underpins Oomix so I'm confident that we've pretty much 'hit the nail on the head'

The remainder of this week and probably for the next couple of weeks is putting the icing on the cake. Dotting the t's etc and getting the feedback from the testers and making the occasional song!

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Tuesday, November 07, 2006

Musician invite: the holding page

For those who've been to the Oomix holding page (or faceplate as I call it) and have been turned off by the all too familiar "enter your email address here" I wanted to explain what we're doing and why we're doing it.

We want to give a limited number of 'backstage passes' to musicians, both amateur and professional alike. This will give you access to the site for a length of time before it goes live to everybody and anybody. We're doing this so that we can get some feedback from a small select group of individuals, people who the site was designed for.

If you enter your email address you will be emailed a short explanation about the site, how it works and a small amount of info about the pre-launch.

As we pre-launch we'll send you an invite to allow you to join and be part of the site.

To be invited to pre-launch enter your details here:

If you enter your email address then change your mind simply email me and I will remove your details from the database, it's no biggie!

Sunday, November 05, 2006

Engaging musicians through social networking.

This week I've been pondering over how to engage our target audience using social networking.

Social networking sites are (obviously) a mecca for musicians and bands alike. We've got a great site that I'm sure the majority of musicians will love, amateur and professional alike, but how do we communicate that on launch?

I'm very much against spamming and putting up cold, static (even in terms of Flash advertising) marketing banners and movies. Viral marketing campaigns are expensive, hard to master and, I think, a bit of a wild-card.

After doing some research online I've found a few companies whose sole business model is Marketing to MySpace, one such example is SpaceHogs, ( but I'll have to admit it definitely looks like a 'Send $100 to become an instant Internet Millionaire!' Not for us.

In a forum post I made on networking site SoFlow ( A very experienced musician and live entertainment manager recommended we:

'market to them like you would to gamblers or alcoholics. Use techniques
that target addictive personalities'

Which I find very interesting and slightly intriguing.

The decision so far: engage our audience as human beings, face to face (via screen) with a two way dialogue, no hype, no jargon, no marketing BS.

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